Marketing management :
Penaloza, Lisa ,
Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti . - 1st ed. - Oxon Routledge 2012 - xxxviii, 540p.: 26cm.
9780415606837(pb)
658.8 / PEN
Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti . - 1st ed. - Oxon Routledge 2012 - xxxviii, 540p.: 26cm.
9780415606837(pb)
658.8 / PEN
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