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Riezebos, Rik.,

Positioning brand : Inside out approach / By Rik Riezebos and Jaap van der grinten . - 1st ed. - Oxon Routledge 2012 - xiv, 191p.: 28 cm.

ISBN: 9780415665193(pbk)

Subjects--Index Terms: General management

Dewey Class. No.: 658.827 / RIE

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