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Managing innovation and new product development :

Chaturvedi, Mukesh ,

Managing innovation and new product development : concepts and cases / by Mukesh Chaturvedi . - 1st ed. - New Delhi PHI Learning Private Limited 2009 - xix,271p.: 24cm.

ISBN: 9788120337275

Subjects--Index Terms: General management

Dewey Class. No.: 658.83 / CHA

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