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Wiley international encyclopedia of marketing vol.5 :

Sheth, Jagdish N ,

Wiley international encyclopedia of marketing vol.5 : product innovation and management / edited by Jagdish N Sheth . - 1st ed. - New Delhi John Wiley & Sons, Inc 2011 - xiv,281p.: 26cm.

ISBN: 9781405161787

Subjects--Index Terms: General management

Dewey Class. No.: 658.800322 / SHE

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